The Al Habtoor Group has grown with the United Arab Emirates to become today one of the region’s most respected conglomerates with interests in the hospitality, automotive, real estate, education and publishing sectors.
Al Habtoor Holdings
– Brand Strategy
– Design concept
We worked on the rebranding of the Rashid al Habtoor Holdings division, a branch of the Al Habtoor conglomerate which focuses on luxury real estate and accommodation services, and the Mahra Polo team and operations.
We helped the company to reposition the brand on a more segmented and targeted market demographics which reflected both the company’s portfolio of properties and services, alongside the iconic image of its President and CEO, Mr. Rashid Al Habtoor.