Troopworld Ltd is a boutique strategic advisory firm that is diverse in its capabilities.


It was initially founded in the year 2000 by Simone Biffi, as a digital and interactive design lab in Milan. After years working and consulting for leading media & advertising companies, the likes of J.W. Thompson, and other WPP Group influential agencies across Europe, the firm was later established as a private Ltd company in London in 2006.

With over 20+ years of experience in the digital industry with an entrepreneurial background and a focus on establishing strong brand assets, we combine the expertise acquired across three paramount avenues that we deem necessary for the success of any form of enterprise:


Defining a coherent strategy → building a strong brand and partnering with the right people ✓


Having the privilege to work with internationally established brands and on successful consumer campaigns in Europe, the U.S., and Russia, in the past decade we have focused keenly on consulting clients in developing compelling products and services for the luxury industry and high-end markets.



Early Stage Startup
Organization & System Design
Brand Strategy
Design Thinking & Strategic Design
Business Development & Growth
Client Management & Partnering



Luxury Goods & Services / Fashion / Hospitality / Media & Publishing / Design / Real Estate / Financial / Automotive


Arcadia Group / Salvatore Ferragamo / Givenchy / La Perla / Ferrero / Heineken / Illy Caffè / Alfa Romeo / Al Habtoor  Group / Insignia Group / Grupo Regojo / BASF / (RED) / Green Grey Group / WPP Group / J.W. Thompson / Fullsix Iberia / Fullsix Italy


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